Creating a Gallery Experience
Four Points by Sheraton Brisbane and I started speaking following a corporate event in their 30th floor bar Sazerac. The bar has an incredible view of Brisbane City however during that evening I did notice the walls were bare, and Sazerac did lack a certain vibrancy.
Following discussions with the General Manager and CEO, it was shared that it was intended to renovate and add artworks to the space to invite an intimate, yet modern feel to Sazerac.
The decor colour tones are more masculine in design, with the use of reds, dark wood, black and silver. During my consultation process my recommendation was to soften this to bring in a feeling that their clients could arrive and relax quicky, feel like they had ‘come home’, would be happy to sit with friends or colleagues and chill out.
The transition from bar to Lounge Bar & Gallery has facilitated this energy change. Each area has a particular colour tone, therefore different energy. From energetic reds and oranges, to calming blues and greys, through to purples, yellows and earth tones, the gallery creates a colour story as you walk from room to room.
Artworks will be rotated and updated from time to time to ensure that the energy in Sazerac remains fresh, with something new and engaging for the regular clients to experience.
Following gallery installation, the reception area of the Four Points by Sheraton Brisbane was discussed. This too required a burst of energy to welcome guests and create a dynamic, modern and professional first impression. The artwork chosen for this space incorporates all the colours in the decor pallet, softened with a hint of bright blue. This one original artwork has revitalised the space, with many customers commenting on this piece as they see it.
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