Business Branding with a Difference.
Finding a way to stand out from the crowd is a common problem in business. As business owners…we know what our brand represents. We know what perception we want the market to have of who we are. But, sometimes, finding the right imagery, icon…something that is totally unique for your brand can be really difficult.
When my met Marie and Dave from Forever & Ever Weddings this was exactly their challenge. They were in the process of creating a new business…Wedding Expos with a very unique concept & run like a festival (see www.foreverandever.com.au for more information)…and it required branding imagery that was out of the box. Something that no one else had. And this is where I came in.
Whilst they were photographers and had plenty of images to look at and potentially use, nothing stood out. So…to fix the problem, we painted a wedding dress onto a bride.
This was a brilliant project to be involved in. So much fun! The body art portion of this dress took 6 1/2hrs paint time. To complete the dress, I designed and made the skirt & headgear from a variety of fabrics. To create textures the use of feathers, pearls and diamonds were glued onto the fabric…and onto the brides body.
The bodice of the dress was completely painted on. The fine lace detail was painted with white acrylic paint, the patterns replicated across her body to create an incredibly feminine, delicate and elegant bodice. The ‘mesh’ look of the bodice was created using three different glitters.
The result…an incredibly beautiful dress, with imagery that absolutely showcases the elegance that my client was looking for…in a way that ensured unique branding. And…to further reinforce this lovely brand imagery, we will be producing another beautiful design specifically for the fashion show during the Wedding Festival event on 27th October.
So don’t forget to think creatively when it comes to producing something for your brand that helps you to stand out…and if you need help to do that…don’t hesitate to contact me. You never know what fabulous and interesting things we will come up with that showcases your business as premier, innovative and progressive company! 🙂