Using your Brand & Logo in Artwork to create impact.

This commission for Hirum was a fantastic opportunity to integrate business branding and artwork together.  Sylvia was excited to have the Hirum logo painted into an abstract artwork.  This was to be hung in their reception area.

I spent much time initially colour matching all 6 x colour tones as precisely as possible to the brand colours used within their logo.  These colours formed the basis of the abstract pours in this artwork.  Once the initial pour was completed and dried the texture and shape of the logo was added, each separate colour then painted in.  The final layer of this piece was two separate red toned pours.

I wanted to ensure the look of multiple layers for this piece, therefore the separation of colour pours.

The finished piece…absolutely unique and a statement of their brand within their office.

In fact, the artwork has been so well received, that it has lead to additional pieces being created for other areas of their office.  This helps to integrate areas and create flow within their space.  Additionally, the use of their colours within each artwork reinforces the brand throughout their officer.

Sylvia, Phil and the Hirum team understand the absolute need for a brand to be well represented, unique and totally visible.  The use of the logo within an original artwork ensures the innovative, creative approach that Hirum have in business is well represented.

Thank you guys for the opportunity to create with you. 🙂

Related Tag: Art Gold Coast

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