The Ruby Collection
In late 2017, during a Women in Tourism Gold Coast meeting, I spoke with Alicia regarding a brand new accommodation development starting in Surfers Paradise, Gold Coast.
I was instantly intrigued, in part because of the passion that was portrayed during our conversation for the project.
It was essential for me that I clearly understood the vision of the brand, the decor of choice and of course such things as timeframes of the development. Following a few more scoping meetings with David and Alicia, including them reviewing of my artwork style to confirm the fit was right, I became part of the team that would bring the vision of The Ruby Collection to life.
The Ruby Collection towers is a 1600 room tourism development, with development of this resort spanning over the next 4 years. Most excitingly, Ruby’s CEO David Brook,Sales & Marketing Manager Alicia Szerszyn and William O’Dwyer the owner of Ralan Development group are committed to providing something the Gold Coast has not seen before. Included in this is the unique artworks that would be on display throughout the space.
And this is where I fit in. As the majority of my works are customised to my clients, this provides incredible opportunity to absolutely enhance the decor and The Ruby Collection environment through strategic use of colour and design.
With colour & abstract art being the focus for the artwork style, this project is about really letting the energy of the artworks shape the feeling of the space. Finding a way to stand out within the accommodation and tourism sector is essential. Using a combination of original artworks and reproductions recreated from artworks painted exclusively for The Ruby Collection, ensures we have created a tourist destination that is also an art gallery.
Fantastic to create a new stream of potential clients.
When people are on holiday, it is fond and happy memories that they desire. And the Ruby team are determined to create this for their clients. My brief for The Ruby Collection is to create artworks that create a sense of fun, energy, excitement & happiness. Each artwork is to reflect the vibrancy of the Gold Coast environment and lifestyle. And, to reinforce the awesome experiences had by each guest.
The project involves original artworks being created for every floor’s elevator foyer areas, along with unique fine art reproductions for rooms & common areas. Colour tones were provided for each floor and separate space. Each piece is completely unique throughout the resort so guests will be greeted with different works of art from floor to floor. Artworks are available for sale and refreshed regularly.
To maintain exclusivity and uniqueness – two key values for the Tracie Eaton, The Ruby Collection & Ralan Group brands, The Ruby Collection group of towers are the only tourist resort with the rights to hang and promote Tracie Eaton artworks.
This only reinforces the luxurious nature of The Ruby Collection development and that guests there will experience something not available anywhere else on the Gold Coast.
The Ruby Collection is an exciting addition to the accommodation on offer on the Gold Coast, and a brand I am very proud to be aligned with, both now and into the future.
View the artworks created at https://www.tracieeaton.com/the-ruby-collection/
For more information about the resort, visit their website www.therubycollection.com.au. For enquiries about how I may assist your development project in coming to fruition, please do not hesitate to contact me.